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Thursday, October 1 • 3:30pm - 4:30pm
Reaching Beyond the Choir – What NGO’s Can Tell Us about Film Impact

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NGOs and a funding grant foundation discuss their experiences with film outreach and audience engagement campaigns. Find out what works well from their side of the fence. What makes a good partnership? Which films have worked well for awareness building versus membership incentives and fundraising? What kind of disappointments and lessons learned from past experiences? What advice do you have for impact producers & filmmakers about approaching them? NGO’s – The difference between ‘in-kind’ contributions and a financial ask? When does it make sense to get involved financially? How do they measure success for their involvement?
Learn more about the National Marine Mammal Foundation.
Our planet website  https://www.ourplanet.com/en/
Impact Report - Our Planet Our Impact. https://www.wwf.org.uk/sites/default/files/2020-09/wwfuk_our%20planet%20impact%20report_final.pdf
Our Planet - Educational Guides https://www.ourplanet.com/en/schools-and-youth
Sea of Shadows website https://films.nationalgeographic.com/sea-of-shadows & https://www.terramater.at/cinema/sea-of-shadows/
Sea of Shadows - National Geographic discussion guide https://www.nationalgeographic.com/content/dam/ngdotcom/rights-exempt/films/seaofshadows/seaofshadows_discussionguide_2019.pdf?logActivity=true

Speakers
avatar for Joanne Jackson

Joanne Jackson

Producer, Long Haul Big Hearts Productions
Joanna Jackson is an award-winning producer who has been the driving force behind numerous compelling and thought-provoking productions over the last 20 years. Feature documentaries include “The Woman Who Loves Giraffes” (2018-19) currently in US release. (Bell Media’s movie... Read More →
avatar for Ru Mahoney

Ru Mahoney

Impact Producer
Ru Mahoney is an Impact Producer working at the nexus of storytelling, communication science and action. She's worked on films for National Geographic, BBC, and PBS, including the recent eco-thriller "Sea of Shadows." After several years in the film industry she founded Project Impact... Read More →
avatar for Colin Butfield

Colin Butfield

Conservation Advisor, Our Planet, WWF-UK
avatar for Vanessa Serrao

Vanessa Serrao

Executive Producer of Impact Media, National Geographic Society
Vanessa Serrao is the Executive Producer of Impact Media at the National Geographic Society, where she and her team create content that advances the mission of the organization. An award-winning filmmaker, producer and media strategist, Vanessa specializes in telling stories about... Read More →
avatar for Cynthia Smith

Cynthia Smith

Executive Director, National Marine Mammal Foundation
avatar for Jonnie Hughes

Jonnie Hughes

Supervising Producer, Our Planet, Silverback Films
Jonnie Hughes was a science lecturer and journalist before joining the BBC Natural History Unit in 2002 to make documentaries.  In the last eighteen years, working at both the BBC and independent production companies, he has produced and directed science and natural history films... Read More →


Thursday October 1, 2020 3:30pm - 4:30pm MDT
Eventive